Last time, we talked a lot about Mobile Apps for Businesses in the Miami/Ft. Lauderdale area, and in Part 1 of this blog, we focused on reasons an established business may want to develop mobile solutions designed to help their customers.
Now in Part 2, we’d like to talk a bit about businesses that need mobile solutions to run their businesses better, and serve their own internal needs. As mentioned before, it’s common for us to encounter established businesses who are at least contemplating the idea of making themselves more ‘mobile enabled’, but aren’t sure exactly how, why, or where to start. As a custom software developer in South Florida for the past 15 years, we see first-hand the shift in current, established businesses looking to enhance and improve what they do through mobile technology. The specifics may vary, but they all have similar motives: they want to run their businesses smarter, more efficiently, and if possible, less expensively.
To begin with, we note a lot of consistent similarities in the small-to-medium size businesses in South Florida that we speak with:
- They are profitable and generating revenue – i.e. they have been successful to date, and they have customers
- There is no in-house software development team – most businesses can’t justify having in-house programmers or project managers due to the expense and the size of their company
- They recognize that mobile technology has can bring an increased level of efficiency and automation to their particular industry
- There is a general awareness that routine, time-consuming tasks are a drain on their business profits
- The understand that tracking employee and customer activity better offers them a huge advantage over competitors who aren’t doing this well
- There is a strong focus and concern about the expenses involved in software development, and the return on investment
- They’ve heard software development horror stories and don’t always understand what goes into a software project
It’s generally very rare to find turnkey, off-the-shelf software solutions that can accomplish all or even most of the business objectives that a local company might have. Likewise, heavily customizing an off-the-shelf solution can easily cost more than building a custom solution, and often will yield inferior results.
Our meetings with business owners seeking mobile solutions to enhance their business usually focus on finding out where the pain points lie. Is data not being collected that is vital to the business? Are employees spending huge chunks of time with tasks that could be automated, like logging, recording, or filing information? Is the business paperwork-heavy? Are salespeople unable to conduct transactions in a fast, convenient, and easy way? Do we know where your field employees are at all times? Do we know when they’ve checked in to, or completed, a job? Will technology create more accountability with your staff?
In the end, any business owner should be wondering: If “X” were done faster, if “Y” were done cheaper, and if “Z” were tracked better – would my business be more profitable? Will I have an advantage over my competitors?
Common South Florida businesses that we see in the area that are looking for mobile solutions to improve their business are auto dealerships, caterers, hotels, insurance services, publications, financial services, banks, export companies, loan originators, towing companies, pharmaceutical companies, restaurants, and tourism-related businesses.
We offer South Florida businesses the opportunity to have these discussions with as part of our free initial consultation, while drawing upon our years of experience doing these kinds of projects locally. By being local and Miami-based, we’re accessible and fully accountable to our clients during the entire process. Our clearly defined process helps pull back the curtain on the software development cycle. Our consulting team pinpoints your needs, and helps define the most successful options for your business. And our full team of project managers, web developers, interface specialists, graphic artists, designers, and software architects guide businesses through the brainstorming, wireframing, project specifications, planning, development, testing, and execution that are all part of a successful software technology project.