Top

Mobile App / IOS

Case Study

THE CHALLENGES

NET WORKING

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum in bibendum risus. Duis a leo purus. Fusce nisi quam, pharetra et urna sit amet, placerat auctor dui. Donec egestas hendrerit est, sed rutrum ipsum dictum non. Etiam at consectetur elit. Suspendisse velit ipsum, rhoncus ac est a, tempor pharetra quam. Suspendisse venenatis a purus in commodo. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Vivamus eu suscipit est, vitae ornare libero.

THE IDEA

The client requests a custom software & mobile app platform for connecting casting directors and artists. The solution will streamline the “talent search” process, and provide both artists and casting directors with a way to find gigs, search performers, and expedite call backs and auditions. CASTAR will provide this service for several different types of artists; including, but not limited to, actors, musicians, and models.

THE PROCESS


  • Specification Docs

  • System Architecture

  • Wireframes

  • High Fidelity Mockups

  • UI Design

UX

USER EXPERIENCE

While working very closely with the client, we identified the most important specifications
for the target audience — Talent and Executives in the entertainment industry. With some
research and trial/error testing we could start building the app architecture.

 

APP FLOW DIAGRAM


PROTOTYPING


UI

USER INTERFACE


COLORS

The app was designed to be clean and minimal. The accent colors used are bright and
attractive. With the spacious and white backgrounds used in the app, these accent
colors attract the user where attention is needed.


TYPOGRAPHY

The typeface was chosen to match the clean, minimal look of the app. It had to
be modern, easy to read, and not too playful. Proxima Nova was picked
because it is unique, modern and legible.