How to correctly price your mobile app

It is important to price your mobile app correctly in order to generate revenue from it. When thinking about what to charge for your app, mobile app developers in Miami should have a clear understanding of what similar apps on the market are. They should research what the user expectations are and what the target audience and market is for the app.

Performing competitive analysis

To begin, undergoing competitive analysis can allow you to understand the types of similar apps in the market place and the categories they go under. Also, you can find out how to gain attraction and attention for your app by researching how similar apps were marketed.

Basing your app’s price based off of competition is a good starting point. However, you can charge more for the app if it has many features or is more advanced.

User expectations

If mobile app developers in Miami are creating a simple app with basic features, users will expect it to be inexpensive. The base price should be free or around 99 cents.

Therefore, more complex apps can be priced around $2.99 to $4.99. When apps are priced around $4.99, users will expect them to provide them a great amount of value, look exceptional and be easy to navigate. If the experience is not what was anticipated, you can expect negative app reviews or the app being unactivated.

mobile app developers in miami consider user expectations

User’s location

Furthermore, when developing a price for your mobile app, consider where your target market and their location. For example, people in India are less likely to download an app people in Brazil or South Africa.

Thus, it is vital to research the users app patterns in places you would like to advertise to. Then, you should come up with a strategy according to your findings.

mobile app developers in miami consider user location

Conclusion

Moreover, the key to pricing your app is finding a balance between functionality and what users will find reasonable. If they aren’t happy, they’ll tell make it known via comments and ratings. Mobile app developers in Miami should experiment with different price ranges. Most importantly, don’t rely on the app’s initial sale price to drive revenue. Rather, think of the app’s price as part of a wider revenue mix of in-app purchases and advertising.

In addition, at SDSol, we offer free consultations for your mobile app development needs. Our mobile app developers in Miami are passionate about bringing high-performing and user friendly solutions to your project. Let SDSol create your user-friendly, intuitive and beautiful app.


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